Calida Holding AG is a Switzerland-based holding company specializing in the premium bodywear sector, operating through its core brands CALIDA, AUBADE, and COSABELLA. It designs, manufactures, and distributes high-quality underwear, sleepwear, loungewear, and lingerie for men, women, and children, emphasizing durability, resource efficiency, and innovative styling. The CALIDA brand focuses on Swiss-made lifestyle essentials, AUBADE offers luxury lingerie since 1958 with glamorous creativity, and COSABELLA delivers timeless designs promoting confidence and individuality since 1983. Calida Holding AG sells its products via brick-and-mortar stores and e-commerce channels across Switzerland, France, Germany, other European countries, the United States, Asia, and internationally, employing around 1,900 people. Founded in 1941 and headquartered in Sursee, the company has evolved through strategic acquisitions, divestitures like Millet Mountain Group and Lafuma Mobilier, and a focus on operational excellence to drive profitable growth in the apparel industry. Its shares trade on the SIX Swiss Exchange, reflecting its established role in the premium segment of consumer discretionary goods.